Author: Leonardo Bandeira
-

Design will not die. What will die is superficiality.
One of the phrases I hear most nowadays is: “Designers are going to disappear.” “Artificial Intelligence will replace designers.” “The future of design will be automated.” Maybe. But maturity, the kind that comes with time, with mistakes, and with decades of observing cultural and technological movements, teaches us something important: every great transformation provokes fear…
-

Innate Creativity: The human being as a creative being.
Since the beginning of time, every human being has been a creative being. Understanding this makes everything simpler.
-

The Good, Bad & Ugly of Design
Explore the good, bad, and ugly aspects of design. Learn what works, what doesn’t, and how to create impactful visuals.
-

What is a Logo
Leading people to believe in your ideals A logo is not just a scheme of shapes and colors identifying a company. Its function goes a lot further. A logo aims to demonstrate the personality of the company through its design. It is a symbol that, besides the utility of communicating and reinforcing visibility, acts as…
-

Let me introduce myself.
I’m a builder. My enthusiasm lies in building roads for myself, making the path easier for others. Through curiosity, I became creative. Through creativity, I became an observer. Naturally, I went looking for content that went beyond the traditional teachings learned at the University of Design or in the experiences lived over twenty-five years of…
-

Let’s Discuss the Relationship
Any successful relationship must be built and shaped under the principles and foundations of trust and respect. It is up to those involved to create a healthy environment that encourages empathy between the parties. This scenario becomes fundamental to the outcome of any project, even helping in possible instability or crisis during the stages of…